What I learned
The most valuable work on a long-running client engagement isn’t the initial build — it’s the continuity. Knowing the codebase, the content team, and the business well enough to make small surgical improvements over months adds up to more measurable lift than any single redesign. The lesson: ship maintainable code in week one because you’ll be living with it in month twelve.
What I did
- Owned ongoing development across Fluence’s WordPress + WooCommerce platform on WPEngine.
- Built and customized PHP, theme, and plugin work tuned for the controlled-environment lighting category.
- Maintained responsive design, security hardening, and performance optimization as standard practice.
- Partnered with the client’s team on SEO and ongoing platform iteration in step with their evolving product line.
What I shipped
Continuous improvements to a live e-commerce platform at https://fluence-led.com for an industry-leading lighting manufacturer — with the agency consistently delivering on time and on budget over the engagement.
— Credit: ShakeWell Creative Agency