About
Leader, cofounder, builder — at the seam of web and AI.
I lead web and design at DISCO, build agentic AI features, and co-founded Swip Tools.
Work
What I'm doing now
I'm Manager of Web Development & Design at DISCO (NYSE: LAW), where I own csdisco.com end-to-end — long-term growth strategy, technical stack, ABM personalization architecture, design workflow, and front-end development. In my first six months we drove 47% growth in conversions and 41% growth in user sessions; ABM personalization doubled CVR for the Corporate audience; UX and content overhauls lifted Average Engagement Time per Active User by 55%.
Known for
What I bring
Owning the full stack — design system to multi-tenant data layer — and shipping AI features that move pipeline, not just dashboards. I'm the person who can sit in the same room with marketing, product, and engineering and translate cleanly between them, because I've worked every one of those seats.
Experience
Where I've worked
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DISCO (NYSE: LAW)
Jun 2024 — Present
Manager, Web Development & Design
Current -
Swip Tools
2025 — Present
Cofounder, Designer & Full-Stack Engineer
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ShakeWell Creative
Sep 2022 — Jun 2024
Lead Front-End Developer & UI Designer
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Hero Digital ( Apple Contract)
Jul 2022 — Sep 2022
Lead Production Designer
Recognition
Selected wins
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2025
DISCO AI Hackathon Finalist
1 of 9 cross-departmental teams selected from 38 submissions. Built an AI-powered Reddit engagement platform in a secure agentic sandbox — Claude + a custom MCP implementation inside Workato.
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2022
Apple Genius Bar — VizApp
Lead production designer via Hero Digital. Shipped a pixel-perfect interactive iOS prototype tool alongside the iOS 16 global release.
Education
Where I studied
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Texas A&M University
2008 — 2012
BA International Studies · Minor in Spanish
College Station, Texas
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Universidad de Costa Rica
2009
Study Abroad
San José, Costa Rica
Languages: English (Native) · Spanish (Professional)
Beyond work
Outside the screen
Music is a constant — I play, I record, I keep one foot in a scene that has nothing to do with shipping software. My partner is the constant source of perspective that keeps the work from becoming the whole story, and our poodle Tico is in charge of the midday walk.
I try to learn out loud — blog posts, side projects, demo code, whatever's in flight at the moment. If you want to see how I think before something becomes a polished case study, that's where it lives.
What I do
The work, the stack
Web Development Manager
I lead web dev and design at DISCO — owning csdisco.com end-to-end and partnering with MarOps on the CRM and marketing-automation integrations behind it. In my first six months: 47% conversion growth, 41% session growth, and a doubled CVR on the Corporate audience.
AI / Agentic Systems Builder
I build agentic AI features at DISCO — most recently a Claude-powered brand-voice and SME-routing engine on a custom MCP implementation inside Workato. Deterministic IO around the LLM, full audit trail, and a policy layer non-engineers can own.
Cofounder & Developer
I cofounded Swip Tools — multi-tenant manufacturing intelligence SaaS giving factory operators live hour-by-hour targets, part-weighted standards, and loss analysis. From design system, marketing site, admin, and operator UI - we bootstrapped it all on Astro 5, TanStack Start, Drizzle, and Cloudflare Workers.
Tools
Languages
Frontend
Backend
AI / Agentic
Data / Infra
Tooling
Web / Growth
Leadership