What I learned
An agency landing page has to do double duty — it needs to convert visitors into qualified leads and serve as a portfolio object that other prospects judge the agency’s craft against. That dual purpose means every design choice carries weight twice: once for the conversion funnel, once for the audience that’s reading you as a designer.
What I did
- Designed and built a custom landing page tuned to the agency’s brand identity.
- Layered SEO optimization, analytics tracking, and responsive design into the foundation.
- Wired the page into the agency’s CMS so non-developers could iterate on copy and creative.
- Implemented security and performance hardening as part of the standard handoff.
What I shipped
A live agency landing page at https://shakewellcreative.com/our-agency/ — designed to convert, built to scale, and instrumented so the agency could measure and iterate after launch.
— Credit: ShakeWell Creative Agency