Visit the Gifted Root Shopify site
What I learned
Shopify Liquid is a templating language with sharp edges — but once you commit to it, you can build a fast, fully branded storefront without fighting the platform. The other lesson came from staying close to the business side of the launch: brand identity, packaging, paid media, and analytics weren’t separate workstreams from development — they were the same workstream, with code as the last 30%.
What I did
- Built a custom Shopify Liquid theme tuned for cross-device performance, SEO, and conversion.
- Designed and applied the brand identity throughout the site — color, type, layout, and motion all consistent with the product.
- Partnered with the founders on packaging strategy and the launch marketing mix (SEO, PPC, paid social).
- Integrated analytics from day one and used it to iterate the funnel post-launch.
What I shipped
A live Shopify storefront at https://giftedroot.com that exceeded its first-month sales forecast — a result of the development, branding, packaging, and marketing decisions all reinforcing each other rather than competing.
— Credit: ShakeWell Creative Agency