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Riley Sklar
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Shopify Storefront

Gifted Root — Shopify Build

A brand-driven Shopify storefront for Gifted Root — custom Liquid theme, packaging strategy, marketing engine, and analytics-led iteration that hit ahead of first-month sales targets.

Brand Identity Shopify Liquid Theme Packaging Strategy Launch Marketing
Gifted Root Shopify storefront with custom Liquid theme

Visit the Gifted Root Shopify site

What I learned

Shopify Liquid is a templating language with sharp edges — but once you commit to it, you can build a fast, fully branded storefront without fighting the platform. The other lesson came from staying close to the business side of the launch: brand identity, packaging, paid media, and analytics weren’t separate workstreams from development — they were the same workstream, with code as the last 30%.

What I did

  • Built a custom Shopify Liquid theme tuned for cross-device performance, SEO, and conversion.
  • Designed and applied the brand identity throughout the site — color, type, layout, and motion all consistent with the product.
  • Partnered with the founders on packaging strategy and the launch marketing mix (SEO, PPC, paid social).
  • Integrated analytics from day one and used it to iterate the funnel post-launch.

What I shipped

A live Shopify storefront at https://giftedroot.com that exceeded its first-month sales forecast — a result of the development, branding, packaging, and marketing decisions all reinforcing each other rather than competing.

— Credit: ShakeWell Creative Agency

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